
What is greater then a massive light box that you can actually put yourself in and become on display to the world. I think this is what the architects of the Apple store were trying to create when they decided to place an entire glass structure lit from beneath emerging from the ground in the middle of NY.
I mean what is more fitting. NY is a city of display from fashion to art to architecture....and even further to people, events, images, and sayings. It is a meca of trends and we are the followers. The Apple store is actually a light box that glows the "apple" logo to the world.










